10 Oct

Project success: From a raw idea to a seemingly impossible achievement – (Part 1)

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The 3300km Vuelta Ride was not just a 3300km ride (although no question that it would have been a great challenge by itself) it was turning a raw idea into reality. It was an end-to-end project completely starting from scratch. From the outside it might have seen an easy task to ride every stage of the hotels but the preparation for it was tremendous so it could run as smoothly as it did.

The goal of the project was not only successfully completing 3300km as the first female in history but inspiring others along the way to go for their goals. And that meant to spread my message to as many people as possible.

Creating an idea from scratch meant to do everything. From getting the accreditation by the organization to rallying up media and creating social media buzz, inviting local cycling groups, building up a website and an introductory video, looking for potential sponsors and starting a crowdfunding initiative, recruiting a voluntary team, getting a support van and person, organizing accommodation and transfer in addition to the training that is required to be able to successfully complete 3300km.

Everyone who has organized a project before is familiar with the amount of work that is required to complete an even innocent-looking project successfully.

Learning by doing.

The learning curve was steep working on parts of the project that were new to me. I enjoyed every moment and I knew it was taking big steps into unfamiliar terrain. It asked the best of me and I haven’t even started the actual cycling challenge yet – that very challenge 80% of the people told me it was impossible to do. I could feel the hesitation of others towards this project. Especially sponsors were reluctant to cooperate. Here I was, a normal person who wanted to do something extraordinary – a seemingly impossible challenge.

With one year of organizing a project there were a lot of ups and downs – would I be able to pull it off? I was under pressure because people were watching!

The result was not only did I finish as the first woman in history the Vuelta a España hours before the professionals, I was able to get the media attention of 50 media outlets across 10 countries. Four National TV channels talked about my project which caused popularity across Spain.

How was it possible to achieve something seemingly impossible? In the next posts I will talk about what helped me to achieve as a normal person something extraordinary and how you can do it too!


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